![]() ![]() Our sources include forums, reviews, and in some cases, key metrics from social media. We use automation to extract data from text, image, and video content from brands’ online audiences. We also do financial modeling for private companies and for products nested within larger organizations. In addition, we have access to data sources from United States SEC, capital IQ,, and Pitchbook to supplement our financial data. We collect financial and business performance data such as revenue and sales data, website traffic, scale and availability, market capitalization, investment collection, etc. Our sources include the brand’s content, Nielsen, SEMRush (for social channels like Twitter, Facebook, and YouTube), advertising services such as adbeat, and our research and proprietary algorithms. We collect marketing content from brands (website content, social content, digital ads, and more) and break it down thematically to analyze and determine consistency, uniqueness, affinity, alignment, and connection with audiences. ![]() We are happy to share at a high-level our data and their sources. ![]() We use a proprietary mix of specific data points. ![]()
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